8 June 2009 - Golden Machin Horizon Label first day cover
Early in 2002 after successfully installing computer terminals in all post office branches, Royal Mail followed the lead set by postal authorities elsewhere, by producing at the post office counters labels to be used instead of stamps. These are known as 'Horizon Labels' after the name of the Post Office counter computer system.
An unannounced new Horizon Label, bearingtheMachin Head and with die-cut 'perforations', was trialled only at the Branch Post Office at Camden High Street, in London, from Monday 8th June 2009. The new labels were available only for the inland £4.95 Special Delivery service.
These 59 x 65mm labels were printed by De La Rue in lithography, in sheets of 2 tete-beche, as all the Horizon label sheets are fed into the Epson printers on the short side.
First day covers are very scarce. This one is on a Cotswold definitive first day cover, and comes with the receipt.
Enlarged picture of the label: some FDCs had the counter datestamp applied although this is not necessary:
Read more about the system and see more pictures here